Commentator Says Restaurants Charging Same Price for DoorDash as Dining In Deserve Study
In a viral post on X, commentator Min Choi observed that restaurants charging identical prices for DoorDash delivery and in-person dining defy conventional wisdom about delivery markups and 'should be studied.'
In a post on X, commentator Min Choi raised an eyebrow at a growing trend in the food-service industry: restaurants listing the same price for items on DoorDash as they do for diners eating in. "Restaurants charging the same price for DoorDash as dining in should be studied," Choi wrote, suggesting the pricing strategy runs counter to the usual expectation that delivery platforms carry a premium.
The observation, captured in duplicate items in our feed, touches on the complex economics of third-party delivery apps, where fees and commissions typically push restaurants to inflate online menu prices to protect margins. When establishments forgo that markup, the underlying business model becomes a puzzle worth examining.
While Choi did not cite specific establishments or data, the sentiment resonated as a piece of industry commentary, highlighting how opaque delivery-app economics have become for both consumers and merchants.
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