SUN, 19 JUL 2026 · 04:50:52 UTC
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OpenAI Blog Links Reveal Wave of Enterprise AI Case Studies and Internal Tools

A batch of recent posts from OpenAI's blog showcases how companies like Rakuten, Wayfair, and John Deere are deploying its models, alongside OpenAI's own internal AI assistants for sales, support, and contract work.

EM
Elena MarchettiEditor · Frontier Models
·1 min read

A flurry of new posts on OpenAI's blog highlights the company's expanding footprint in enterprise AI, with case studies from major brands and a look at how OpenAI builds with its own tools.

Recent entries feature Rakuten and Wayfair sharing how they integrate OpenAI's models into their operations. Wayfair's post spotlights Chief Technology Officer Fiona Tan on the retailer's AI strategy, while Rakuten's piece covers the Japanese tech giant's 2024 AI initiatives. Agricultural equipment maker John Deere also appears, with its own story on adopting the technology.

OpenAI is also pulling back the curtain on its internal workflow. The company published posts detailing its own AI assistants built for inbound sales, go-to-market operations, contract data analysis, customer support, and research. There's also a piece on "building OpenAI with OpenAI," offering a meta-look at the practice.

Other entries round out the picture: a profile of ML engineer Chaz Englander, and stories from fintech company CRED's Swamy Seetharaman and language-learning app Speak's Connor Zwick about their work with the API. Higgsfield, an AI video startup, also makes an appearance.

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